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Details of 'DTR/JTC-DVB-390-2' Work Item
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  DTR/JTC-DVB-390-2 TR 103 752-2   BROADCAST
  Current Status
(Click to View Full Schedule)
Latest
Version
Cover Date Standstill Creation Date
  Publication (2020-12-14) 1.1.1 2020-12-14 View Standstill Information 2020-04-06
  Rapporteur Technical Officer Harmonised Standard
  Emily Dubs Chantal Bonardi No
 
Title Digital Video Broadcasting (DVB); Dynamic substitution of content in linear broadcast; Part 2: Interfacing to an advert decisioning service and optimal preparation of media
DVB Targeted Advertising 
Scope and Field
of Application
This document provides guidance and recommended practice for delivering and measuring targeted adverts in horizontal and vertical market deployments using in-market advert technology. The focus of this document pertains to the context of linear broadcast and the substitution with IP delivered adverts. 
Supporting
Organizations
DVB 

 

Keywords Projects Clusters Frequencies Mandates Directives
  Advertisement
BROADCASTING
DVB
  Content delivery
Security
     
Official Journal
     
Remarks
2020-12-09 bonardi Final draft for approval proposal in contribution BROADCAST(20)000046 was Accepted by BROADCAST
2020-08-19 bonardi Draft contributed - V 1.1.1 contributed for Decision in BROADCAST(20)000046 as Final draft for approval
2020-08-19 bonardi A new draft is uploaded - V 1.1.1 with status: Final draft for approval
2020-06-30 bonardi A new draft is uploaded - V 1.1.0 with status: Final draft for approval
2020-05-05 BONARDI TB adoption of WI BROADCAST, see contribution BROADCAST(20)000023
2020-04-06 BONARDI WI proposed to TB BROADCAST, see contribution BROADCAST(20)000023
 

Specific aspects
  User/consumer aspects
Displaying Item 10 of 37...

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